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Industries

HVAC & air conditioning · San Diego

Two businesses.
One website.

We build and market sites for San Diego HVAC companies. You run a repair business and a system-replacement business out of the same phone number, and most HVAC sites are only built for one of them. Live in 7 days.

Two customers, one phone numberSame site
Repair callDecides in minutes
System replacementDecides over a week
Maintenance planDecides once, pays yearly

A page that treats them as one audience serves none of them.

Demand

The AC dies on the hottest day of the year.

That's not a figure of speech, it's your demand curve. El Cajon, Santee, Escondido, and Poway spend months above ninety, and systems fail under load — which means they fail on the same afternoon as everyone else's.

On that afternoon your customer is hot, uncomfortable, and calling down a list. They aren't reading about your certifications. They want to know one thing: can somebody come today.

Your site's first job is to answer that above the fold, and to load fast enough on a phone that it gets asked at all.

Split

The repair customer and the replacement customer are not the same person.

This is the split most HVAC sites miss, and it's where the money is.

The repair customer

  • In distress, deciding in minutes
  • Comparing on availability, not credentials
  • Same-day call path
  • Hours stated honestly
  • Diagnostic fee stated plainly
  • Phone number in the thumb zone

Converts on speed. Anything that slows the page costs you the call.

The replacement customer

  • Deciding over a week
  • Comparing three quotes
  • Repair-or-replace reasoning
  • Efficiency ratings, explained plainly
  • Financing options
  • SDG&E and federal rebates
  • Permits, code compliance, warranty

Converts on being educated without being sold to. This is the five-figure ticket.

Same site, two paths, split from the homepage down.

Recurring

Maintenance plans are the most valuable thing on your site.

A repair call is revenue once. A maintenance plan is revenue every year, plus first call on the replacement when the system finally goes, plus a customer who doesn't shop around.

Most HVAC sites bury the plan in a footer. It should have its own page and its own place on the homepage: what's included, how many visits, priority scheduling, the discount on repairs, and a signup that takes under a minute.

If we build you one thing that changes the business, it's this.

Search

Found before the heat wave, not during it.

When a hundred people in your service area search at once, ranking is decided by work you did months earlier:

  • Local business and service schema across the site, so Google understands the trades and the coverage.
  • City pages for the inland communities where demand actually concentrates.
  • A Google Business Profile with fresh posts and a steady arrival of new reviews — the map pack sits above every organic result and takes most of the emergency clicks.
  • Seasonal content published ahead of the season. A spring tune-up page written in July has already missed.
Beyond

More than a website.

HVAC is the vertical where the full stack pays off fastest, because demand is seasonal and competitive.

Local SEO

Across the inland cities where the calls actually come from.

Google Business Profile

Weekly posts and a review flow, so you're in the map pack before the heat arrives.

Google Ads

For the summer surge — budget spent in a narrow window rather than year-round. From $499/month plus budget.

Analytics & reporting

So you can see whether the money went to repair calls or replacement leads.

Process

Simple process, no surprises.

Step one

Share details

A short form: your services, your area, your hours, a few sites you like.

Step two

We build it

Custom, hand-coded. A live preview lands within 7 days.

Step three

You review

Unlimited revision rounds until it looks like your business.

Step four

We launch

Live, and ongoing support starts the same day.

$99/month covers the design, hosting, on-page SEO and two hours of edits every month. No contract, 30-day money back. Local SEO from $349 and Google Ads from $499 sit on top when you want them — all of it on the pricing page.

Questions

Common questions.

My business is seasonal. Does a monthly plan make sense?
That's the argument for one rather than against it. Rankings and reviews are built in the slow months and cashed in during the hot ones — a site launched in June is already late. At $99 the off-season cost is smaller than one missed call.
How do I get more replacement leads instead of just repair calls?
Separate the paths and give the replacement decision real content: repair-or-replace guidance, efficiency explained plainly, financing, and rebates. Repair customers convert on speed; replacement customers convert on being educated without being sold to.
Should I list my diagnostic fee?
Usually yes. It costs you the callers who were never going to book, and it buys trust from the ones who were. The trades that hide pricing are the ones homeowners have learned to distrust.
Do I need pages for each city I serve?
For the inland cities where your demand concentrates, yes — but each one has to say something real about that area. Eight honest city pages beat thirty templated ones; Google discounts the second kind as a set.
Can you manage my Google Business Profile too?
Yes, on the $349/month plan — weekly posts, review strategy, and profile upkeep. For HVAC specifically it's often worth more than the organic rankings, because the map pack sits above them.

No credit card required

Your best website
starts today.

Plans from $99/month. Ads from $499/month. We'll get back to you within 24 hours.

Live in 7 days, guaranteed
Cancel anytime, no contracts
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