When someone asks ChatGPT for a business like yours.

No, and nobody can. There's no ranking system to buy into and no rank tracker that reports your position, because two people asking the same question can get different answers on the same day. Anyone promising you a guaranteed spot is selling something that doesn't exist. What we can do is the groundwork that makes you findable and quotable, then measure the traffic that actually arrives.

Largely, and we'd rather say so than dress it up. Clean structure, accurate structured data, consistent business details and content that answers real questions have always been good SEO, and they're exactly what AI assistants lean on. The genuinely new parts are giving AI crawlers explicit access and publishing an llms.txt summary. If an agency tells you AI search needs a completely separate retainer, ask them which parts aren't just SEO.

It's a plain-text file at the root of your site summarising what the business does, what it charges and which pages matter, written for a language model rather than a crawler. Being straight with you: it's a proposed convention, not an official standard, and no major AI company has publicly confirmed it reads one. It costs almost nothing to publish, which is why we do it, but the honest case is cheap insurance rather than proven return.

Visits from AI tools arrive as ordinary referral traffic, so chatgpt.com, perplexity.ai and claude.ai show up by name in Google Analytics. We set that reporting up so you get a real number each month. It's a partial picture — someone who reads an answer, then searches your business name and clicks through, looks like ordinary organic traffic — but it's a number rather than a story.

For a local service business, blocking is usually the wrong trade. You're not protecting a valuable archive, you're removing yourself from the answers your customers are being handed. A publisher with a library of paid reporting has a real argument for blocking. A plumber does not. Worth checking either way, because plenty of sites block these crawlers by accident through a plugin default or a host firewall.

No. Crawler access, structured data, entity consistency and llms.txt can all be added to a site you already have, including WordPress, Wix and Squarespace. If the existing site is slow or thin enough that it's holding back ordinary search too, we'll tell you that rather than layering this on top and charging you for both.