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Facebook & Instagram Ads

San Diego Meta ads: reach people before they search.

Google catches the people already typing your service into a search box. Facebook and Instagram put you in front of the ones who don't know you exist yet, then bring back the ones who visited your site and didn't call.

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$999
per month, flat
$3,000
ad budget this tier suits
0%
of your spend taken
You
own the ad account
What's Included

Built for leads,
not for likes.

A boosted post collects engagement from people who will never call you. That is what it was optimised to do.

Campaigns, Not Boosts
Built in Ads Manager and optimised for leads, with conversion tracking wired to your phone and your form. The reporting shows what a customer cost, not what a like cost.
Retargeting People Who Didn't Call
Most people who land on your site leave without doing anything. Retargeting puts you back in front of exactly those people, which is usually the cheapest lead in the whole account.
Ad Creative In Your Brand
Produced for you, not pulled from a stock library. On a feed people scroll past in half a second, the picture does more work than the copy, and a generic one reads as an ad before anyone has read a word.
Hand-Coded Landing Pages
Built for the campaign rather than pointing paid traffic at your homepage and hoping. They sit alongside your existing site, so nothing has to be rebuilt for the ads to run.
Split Testing That Concludes
On pages and on ad copy, run long enough to actually tell the difference between two versions. Tests that get called after three days are guesses with extra steps.
One Report, Every Channel
Search, Performance Max and Meta in a single report, because the question is never how Facebook did in isolation. It is which channel produced the work and what each one cost you.

Should you be on Meta at all?

Often the honest answer is not yet. Search is usually the better first dollar, because someone typing "garage door repair near me" already wants the thing you sell. Capturing that demand is cheaper than creating it.

Meta earns its place once search is already working and you want more volume than search alone can give you, or when almost nobody is searching for what you do and the demand has to be built. That is why it sits in the top tier rather than the entry one.

  • Worth it once Google Search is already producing leads
  • Worth it when few people search for what you sell
  • Worth it for retargeting, even on a small budget
  • Not first, if you have never run a Search campaign
  • Not worth it if calls go to voicemail during working hours

Flat fee. Never a cut of your spend.

Most agencies charge a percentage of what you spend, which gives them a quiet incentive to talk you into a bigger budget. It also means the better the account performs, the more you pay for the same work.

Meta comes in the Everywhere tier at $999 a month, published on the pricing page like everything else. You pay Meta directly on your own card, and the ad account and pixel are registered to your business from day one. If you leave, they stay with you.

  • Everywhere — $999/mo · Google Search, Performance Max and Meta together
  • Suits ad budgets of $3,000 to $6,000 a month
  • Above $6,000 quoted, still a flat fee and never a percentage
  • No setup fee · three-month minimum, then month to month
Questions

Before you spend
a dollar with us.

Answered by the person who would run the account, not a sales rep.

Because search usually pays back faster. Someone typing your service into Google already wants it, and capturing that demand is cheaper than creating it from nothing. We put Meta in the Everywhere tier because it makes the most sense once Search is already working and you want more volume than search alone can give you. Selling it as a first step would make us money sooner and make you money later.
No. You pay Meta directly with your own card and the ad account is registered to your business. Our fee is flat and tied to how many channels we're running, not to how much you spend. Agencies taking a percentage have a quiet incentive to grow your budget, and we'd rather not have that conversation with you.
The Everywhere tier runs Google Search, Performance Max and Meta at the same time. Split three ways, a smaller budget leaves none of them with enough volume to learn from, and you end up paying a management fee to watch noise on three channels instead of one. If your budget is under that, the Search tier at $499 is the honest recommendation, and we'll say so.
Boosting optimises for engagement, which is exactly why boosted posts collect likes from people who will never call you — Facebook delivered what you asked for. We build campaigns in Ads Manager optimised for leads, with conversion tracking wired to your phone and your form, so the reporting answers what a customer cost rather than what a like cost.
No. Ads run on whatever site you already have, including WordPress, Wix, Squarespace and Shopify. The Everywhere tier includes hand-coded landing pages built for the campaigns themselves, and those sit alongside your existing site rather than replacing it. We'll audit what you have first and tell you if it's slow enough to be costing you money on every click.
The ads stop the day you pause them — that's the honest downside of paid versus SEO. But the ad account, the pixel and the audience data it has built, the conversion tracking, the creative and the landing pages are all yours and stay in your name. We remove ourselves as users and hand it over. Nothing is held hostage.

Free Account Audit

Find out if Meta is worth it for you.

Send us access to your existing ad accounts and we'll tell you where the budget is going — including if the answer is that you should be spending it on search instead.

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More

The rest of what we do.

Google Ads

The demand that already exists. Search campaigns from $499 a month, flat fee.

Learn more →

SEO & Performance

The slower, compounding half. Local search, Google Business Profile, and the map pack.

Learn more →

AI Search

Getting named when someone asks ChatGPT or Perplexity for a business like yours.

Learn more →