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Industries

Solar installers · San Diego

Their real fear
isn't the price.

It's that you won't exist in ten years. We build and market sites for San Diego solar installers — where the industry's own history is the objection you have to answer before anything else. Live in 7 days.

What a solar buyer is weighingWeight
System priceSecondary
Panel brandSecondary
Will they honor the warranty in year 12?Primary
Do the savings numbers hold up?Primary

Two of these are technical. The two that decide it are not.

Objection

The industry sold this badly for a decade. You inherit that.

Door-to-door sales, savings projections that didn't survive contact with a real bill, installers who took deposits and folded before the warranty mattered. Your prospect has heard about all of it, possibly from a neighbor.

Which means the first job of the site is not to sell solar. It's to be credibly permanent: how long you've operated, from what address, who honors the workmanship warranty, what happens if you're acquired, and whether the panel and inverter warranties are backed by the manufacturer independently of you.

Installers who answer this plainly close better than installers with lower prices. It's the whole ballgame.

Economics

The math changed. Almost nobody has updated their site.

California's net metering rules shifted, and with them the economics of a residential system — export credits are worth less than they were, which is why battery storage moved from an upsell to the centre of most proposals.

Most installer sites still read as though nothing happened, with savings language written for the old rules. A homeowner who has done any research can tell, and it costs you credibility at exactly the wrong moment.

Explaining the current rules honestly — including where solar alone no longer pencils the way it used to — is the strongest content position available in this category, precisely because so few are willing to take it.

Structure

Solar, storage, and retrofit are different conversations.

New system

  • Sizing and production estimates
  • Panel and inverter options
  • Battery pairing
  • Financing versus cash
  • Permitting and interconnection
  • Timeline to switch-on

Long consideration, three competing quotes, an educated buyer. Give them the detail they're looking for.

Battery retrofit

  • Adding storage to an existing array
  • Backup versus self-consumption
  • Panel and main service upgrades
  • Outage performance, honestly stated

A fast-growing, underserved search. Homeowners with older systems are actively looking and almost nobody has written this page.

Local

Roof, panel, and permit — the three things that derail a job.

  • Roof condition. Putting an array on a roof with a few years left is an expensive mistake, and the honest installer who says so up front earns the job. Write it, and link to a roofer you trust.
  • Electrical panel capacity. Plenty of older San Diego homes need a service upgrade before an array or a battery is possible. Homeowners find this out late and hate it. Tell them early.
  • Permitting and inspection. Timelines vary by jurisdiction across the county, and setting the expectation honestly is a differentiator when every competitor is promising speed.
Beyond

More than a website.

Solar has the largest ticket and the longest window on this list, so measurement matters as much as traffic.

Local SEO

On the questions buyers actually research — payback, batteries, panel upgrades — not just “solar installer near me”.

Google Business Profile

Weekly posts and a review flow. In a category with a trust deficit, a long review history is the asset.

Google Ads

Expensive clicks with a months-long window. Only worth running with proper tracking in place. From $499/month plus budget.

Analytics & reporting

So you can attribute a consultation to the explainer someone read six weeks earlier.

Process

Simple process, no surprises.

Step one

Share details

A short form: your services, your area, your hours, a few sites you like.

Step two

We build it

Custom, hand-coded. A live preview lands within 7 days.

Step three

You review

Unlimited revision rounds until it looks like your business.

Step four

We launch

Live, and ongoing support starts the same day.

$99/month covers the design, hosting, on-page SEO and two hours of edits every month. No contract, 30-day money back. Local SEO from $349 and Google Ads from $499 sit on top when you want them — all of it on the pricing page.

Questions

Common questions.

Should I publish system pricing?
Ranges and a clear explanation of what drives them, yes. Exact figures, no — too much depends on the roof, the panel, and the usage. Being concrete about the variables reads as honest in a category where vagueness reads as a sales tactic.
Isn't leading with the industry's bad reputation risky?
It's the opposite. The prospect is already thinking about it. Naming it and answering it moves you out of the category they're suspicious of; ignoring it leaves you in it.
How much should the site talk about batteries?
A great deal. Storage is where the current economics point and where the retrofit demand is, and most competitor sites are still written around the old net metering picture.
Should I still buy leads from lead-generation companies?
That's your call, but the economics are much better when your own site produces consultations. A shared lead means competing on price against three other installers; your own means competing on the explanation the homeowner already read.
Can you help with commercial solar too?
Yes, though it's a different page shape — longer cycle, procurement buyer, financial modeling rather than homeowner reassurance. Closer to how we'd build a B2B site.

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