Industries
It's that you won't exist in ten years. We build and market sites for San Diego solar installers — where the industry's own history is the objection you have to answer before anything else. Live in 7 days.
Two of these are technical. The two that decide it are not.
Door-to-door sales, savings projections that didn't survive contact with a real bill, installers who took deposits and folded before the warranty mattered. Your prospect has heard about all of it, possibly from a neighbor.
Which means the first job of the site is not to sell solar. It's to be credibly permanent: how long you've operated, from what address, who honors the workmanship warranty, what happens if you're acquired, and whether the panel and inverter warranties are backed by the manufacturer independently of you.
Installers who answer this plainly close better than installers with lower prices. It's the whole ballgame.
California's net metering rules shifted, and with them the economics of a residential system — export credits are worth less than they were, which is why battery storage moved from an upsell to the centre of most proposals.
Most installer sites still read as though nothing happened, with savings language written for the old rules. A homeowner who has done any research can tell, and it costs you credibility at exactly the wrong moment.
Explaining the current rules honestly — including where solar alone no longer pencils the way it used to — is the strongest content position available in this category, precisely because so few are willing to take it.
Long consideration, three competing quotes, an educated buyer. Give them the detail they're looking for.
A fast-growing, underserved search. Homeowners with older systems are actively looking and almost nobody has written this page.
Solar has the largest ticket and the longest window on this list, so measurement matters as much as traffic.
On the questions buyers actually research — payback, batteries, panel upgrades — not just “solar installer near me”.
Weekly posts and a review flow. In a category with a trust deficit, a long review history is the asset.
Expensive clicks with a months-long window. Only worth running with proper tracking in place. From $499/month plus budget.
So you can attribute a consultation to the explainer someone read six weeks earlier.
A short form: your services, your area, your hours, a few sites you like.
Custom, hand-coded. A live preview lands within 7 days.
Unlimited revision rounds until it looks like your business.
Live, and ongoing support starts the same day.
$99/month covers the design, hosting, on-page SEO and two hours of edits every month. No contract, 30-day money back. Local SEO from $349 and Google Ads from $499 sit on top when you want them — all of it on the pricing page.
A homeowner buys a roof once and knows nothing about roofs. Teaching is the whole strategy.
Learn more →Customers describe symptoms, not services. Built around the words people actually type at 9 p.m.
Learn more →A homeowner holding three quotes is deciding who to trust with a key. License-forward, portfolio-led.
Learn more →See every industry on the industries page, or read why businesses pick N1.
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